Murphy's Army Purple Poppy Campaign Online Store

Launched in 2016, Murphy’s Army Purple Poppy Campaign pays tribute to animals lost in service, and to those who serve us today.

The purple poppy has long been a symbol of remembrance for animals lost in service but until recently was much less well known than the traditional red poppy. 

The aim of our Campaign is to give the purple poppy its rightful recognition, and thus ensure that the animals who served and continue to serve are not forgotten.We are extremely proud that our efforts over the years have raised significant awareness of the meaning of the purple poppy, and that many more are now being worn with pride. Thanks to your wonderful support we are also proud to have raised over £200,000 which has helped former Service animals in their retirement.   

We help across all services including Police, Prison, Fire, Border Force and Military. And because we are entirely volunteer run every penny of the profits raised from our efforts directly benefits our chosen and very worthy recipients.  Our 2025 Campaign is now underway, and we are delighted to partner with three very special charities this year – Bransby Horses, Service Dogs UK and Tired Paws Foundation.  Let’s make it a great year for them!

To everyone who has lent their support thus far, thank you, and to new supporters, welcome – together we will ensure that the contributions made, and continuing to be made by the animals are not forgotten, but remembered always.